Blog

3 Segmentation Techniques and Their Benefits

August 1, 2017 Liveramp Identity Resolution, Personalisation API, Segmentation, Targeting

Segmentation is key to ensure you’re speaking to the right people who are interested in your offers, rather than sharing your message with an undefined audience.

A few decades ago, segmentation was a much more limited tactic. But as technology and digital channels have become increasingly intelligent, segmentation has evolved to new levels.

How you choose …

Improve Your Targeting Results With These 3 Smart Segmentation Techniques

July 27, 2017 Liveramp Identity Resolution, Personalisation API, Segmentation, Targeting

Segmentation is by no means a new marketing invention. However, only recently have advancements in data and technology allowed us to be smart in segmentation; to segment in a more intelligent, proactive way across online and offline channels.

Data forms the foundation of this new intelligence; it’s only by collating and connecting our cross-channel insights …

Why Audience Suppression Should Be On Your Segmentation Tactics List

July 20, 2017 Liveramp Identity Resolution, Personalisation API, Segmentation, Targeting

When it comes to advertising, it’s tempting to want to spread your message far and wide, to reach the greatest audience possible. But shouting your message to anyone and everyone isn’t the most efficient – or cost-effective way of marketing.

Segmentation is the answer in order to reach the right audience, on the right channels …

People-Based Marketing for Publishers

July 20, 2017 Martin Wallace Identity Resolution, Publishers

People-based marketing is fulfilling the promise of programmatic: reaching real people in the right place at the right time. In fact, according to a study we commissioned in September 2016, 84% of advertisers surveyed want to be able to run people-based marketing, and they want to be able to do it across all their digital channels.

With publishers …

Internet Data is Not an Invisibility Cloak, But a Powerful Tool

July 18, 2017 Liveramp Identity Resolution, Personalisation API, Segmentation, Targeting

Is it time for the industry to change some longstanding perceptions of online sources of data?

I believe so, and here’s why.

I came across this news a couple of weeks ago, highlighting the untrustworthiness of online form data. Now, from reading this, it would seem to the casual observer that self-reported, online data is highly …