7 Ways To Use People-Based Search

Combining search marketing with people-based marketing, people-based search combines what you know about your customer and prospect segments with what search engines know about their intent.

But while many search marketers have started to use some form of CRM matching in their search engine marketing, they may not have come close to realising the full potential and scale that can be achieved with people-based search.

In the infographic below we explore some of most effective ways to use people-based search and the benefits you could see.

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Download our People-Based Search eBook and learn 7 ways to enhance the relevancy, accuracy and ROI of your search marketing.