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Rethinking Segmentation For Smarter Marketing: Tactics To Consider

August 8, 2017 Liveramp Identity Resolution Personalisation API Segmentation Targeting Uncategorized

It’s funny how after years of innovation and digitisation, one of marketing’s most powerful tools may be the oldest trick in its book.

Segmentation and targeting has been around for decades. But it’s only in the last few years that data and technology have come together to make it what it is today.

Intelligent, proactive, and …

3 Segmentation Techniques and Their Benefits

August 1, 2017 Liveramp Identity Resolution Personalisation API Segmentation Targeting

Segmentation is key to ensure you’re speaking to the right people who are interested in your offers, rather than sharing your message with an undefined audience.

A few decades ago, segmentation was a much more limited tactic. But as technology and digital channels have become increasingly intelligent, segmentation has evolved to new levels.

How you choose …

Improve Your Targeting Results With These 3 Smart Segmentation Techniques

July 27, 2017 Liveramp Identity Resolution Personalisation API Segmentation Targeting

Segmentation is by no means a new marketing invention. However, only recently have advancements in data and technology allowed us to be smart in segmentation; to segment in a more intelligent, proactive way across online and offline channels.

Data forms the foundation of this new intelligence; it’s only by collating and connecting our cross-channel insights …

Why Audience Suppression Should Be On Your Segmentation Tactics List

July 20, 2017 Liveramp Identity Resolution Personalisation API Segmentation Targeting

When it comes to advertising, it’s tempting to want to spread your message far and wide, to reach the greatest audience possible. But shouting your message to anyone and everyone isn’t the most efficient – or cost-effective way of marketing.

Segmentation is the answer in order to reach the right audience, on the right channels …

10 Segmentation Tactics To Understand in 2017

July 13, 2017 Liveramp Identity Resolution Personalisation API Segmentation Targeting

Segmentation is the difference between talking directly to an audience that’s interested in what you’re selling and standing on the street corner with a megaphone. It always has been. But the rise of new digital channels, new data and new tactics have taken segmentation to a whole new level.

Today, people-based marketers don’t treat segmentation …