What is Data Onboarding?

What is Data Onboarding?

What is Data Onboarding?

Better measurement. Better targeting. Bigger impact.

Onboarding helps you unlock more value from your data assets. Onboard your customer data to increase return on ad spend, conversion rates and sales through smarter use of your preferred marketing platforms.

Measurement

Measurement

Onboard your sales data into your preferred measurement application to analyse the impact of your digital marketing campaigns on sales that take place in a store, in a branch office or over the phone. And gain deeper insight into online sales by analysing purchases that span multiple devices.

  • Offline Sales Measurement
  • Attribution Analysis
  • Mix Optimisation

Targeting

Targeting

Onboard your customer data into your preferred data management and media platforms to reach audience segments based on known attributes, such as past purchase history. Increase efficiency and impact through techniques such as CRM retargeting, look-alike modelling and ad suppression.

  • CRM Retargeting
  • Ad Suppression
  • Look-alike Modelling
  • Multi-channel Marketing

One-to-One Marketing

Personalization

Onboard your customer data into your preferred content applications to reach consumers with highly relevant messages on your website and through your digital campaigns. Increase conversion rates by delivering the right message to the right person at the right time.

  • Website Optimisation
  • Dynamic Creative
  • A/B Testing

Build Your Own Marketing Stack

No single marketing vendor can even begin to address the full range of opportunities available to marketers. Data onboarding makes data portable, providing the benefits of an integrated marketing stack without the lock‑in. Gain the competitive advantage that comes with an agile infrastructure where applications can be selected and replaced at will.