Onboarding for One‑to-One Marketing
Use customer data to optimise content for websites and online ads
Customer data is inaccessible to applications that can increase conversion rates through highly relevant messages delivered via websites and online campaigns.
Onboard customer data into your marketing platforms of choice for website optimisation and dynamic creative.
Use Cases and Benefits
Website Optimisation: Increase conversions and create a more seamless customer experience by presenting relevant product offers and messages to customers without requiring a log in.
Dynamic Creative: Increase return on ad spend by tailoring ad creative to customer segments based on past purchases.
A/B Testing: Identify the messages, offers and design elements that have the highest impact on conversions for each audience segment.
LiveRamp Connect anonymises and then matches your data to online devices and digital IDs through a secure, automated process that protects consumer privacy.
Data segments are then distributed to your preferred platforms for site content optimisation and dynamic creative.
- Integrations with more than 100 marketing applications and media platforms
- 1-to-1 exact matching on your file
- 30 – 55 percent match rates
- Advanced security and privacy compliant matching
- More than 5 billion records onboarded per month