Targeting

Targeting

Targeting

Onboarding for Targeting

Use customer data to define audience segments for online campaigns.

The Problem

Valuable customer data is trapped in silos, underutilised by the applications you use to reach consumers online.

The Solution

Onboard your customer data into your data management and media platforms of choice to run online campaigns that are more efficient and effective.

Use Cases and Benefits

CRM Retargeting: Define audience segments based on purchase history, contract dates, customer lifetime value and more.

Ad Suppression: Remove current customers from new customer acquisition campaigns to increase efficiency and reduce the risk of brand fatigue.

Look-alike Modelling: Reach a bigger audience online by finding more prospects who look like your best customers.

Multi-channel Marketing: Run integrated campaigns across channels and devices by delivering online ads to the same consumers you can reach with email and direct mail.

The Process

LiveRamp Connect anonymises and then matches your data to online devices and digital IDs through a secure, automated process that protects consumer privacy.

Data segments are then distributed to your preferred data management and media platforms for targeting.

Key Features

  • Integrations with more than 100 marketing applications and media platforms
  • 1-to-1 exact matching on your file
  • 30 – 55 percent match rates
  • Advanced security and privacy compliant matching
  • More than 5 billion records onboarded per month

Click here to see our data onboarding process

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