As clients become more data-driven, agencies are expected to provide the strategy and execution behind campaigns that will help them achieve their goals. LiveRamp helps agencies create a unified data offering to draw deeper insights, deliver more relevant messages and tie campaign results to business outcomes—all on a people-based level.
Delivering better results for your clients and setting yourself apart from the competition starts with a solid data strategy. We enable your clients to distribute their data—their most valuable asset—in a safe and privacy-conscious way. Through our data marketplace, you can augment seed audiences with third-party data to create highly customised audience segments that inform your media strategy from planning to execution.
Use data to inform media spend and deliver a consistent omnichannel experience across all consumer touchpoints. Through LiveRamp’s platform, you can seamlessly activate data-driven media across an ecosystem of over 500 partners to streamline workflows, create countless personalised experiences and maximise ROI.
LiveRamp makes it easy to target the right consumers by providing access to third-party data from an extensive network of trusted providers. The data is high quality, unique, and portable across the marketing ecosystem, making it safe for you to activate this data anywhere you want.
Tying measurable campaign results to concrete business metrics is infinitely more accurate with identity at the core.
LiveRamp enables a single view of the customer, making precise omnichannel measurement for audience analytics, campaign ROI calculation, and cross-channel attribution possible. This gives your clients the metrics they need to renew or increase their engagement with you.
Onboarding data and identity resolution makes your media buying and ROI measurement solutions more efficient and easier to execute. All that power is backed by the industry’s most trusted data security standard.
With LiveRamp, you’ll have the peace of mind to confidently and efficiently deliver your newfound capabilities to your clients.
We believe consumers should be informed and have meaningful controls over how their data is used across every touchpoint, consistently. Our Data Safe Haven puts us in a unique and neutral position to support and drive privacy and transparency across the data ecosystem, and it is our mission to protect the consumer by ensuring ethical data usage.
LiveRamp’s powerful, easy-to-use platform connects your data silos to enable true, people-based marketing for clients. Resolve all your first-, second-, and third-party data back to real people to activate and onboard that data to execute marketing initiatives across more than 500 omnichannel destinations.
Simply put, we make it easy for your clients to have more real conversations with real consumers.
Reach out to our experts to learn more.