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Online and offline attribution – building a complete picture

February 12, 2018 Liveramp Attribution Closed-Loop Measurement Measurement

Why offline is so important

Over 90% of all retail purchases are still made offline, in stores, branches, shopping centres and over the phone. Despite the digital takeover, we continue to develop high streets, build shopping centres and open new branches.

Clearly, offline remains an invaluable marketing channel.

So how much of the 90% of in-store sales, …


Five common questions on Closed-Loop Measurement… and how to answer them

February 5, 2018 Martin Wallace Attribution Closed-Loop Measurement Measurement

How do you know whether or not you’re ready for closed-loop measurement?

It can be a daunting project to consider, particularly if you’re starting from scratch. Here are five common objections that we’ve heard from marketers who want to start with closed-loop measurement, but they (or their bosses) aren’t sure they’re ready…

Is Closed-Loop Measurement right …

How cross-channel attribution works

How cross-channel attribution works

January 22, 2018 Martin Wallace Attribution Identity Resolution Measurement

Attribution is the practice of tracking and valuing all marketing touch points that lead to a desired outcome.

The expansion of marketing channels and tactics has left marketers asking, “what’s working and what’s not?” In our recent blog we analysed the true definition of attribution and the various subcategories that relate to marketing measurement.

This blog explores the …

3 types of cross-channel marketing attribution

January 15, 2018 Martin Wallace Attribution Measurement

Measuring cross-channel performance is difficult.

In fact, according to a recent eMarketer study, 34% of marketers surveyed still rely on individual channel analysis and channel-specific metrics to measure the success of their marketing campaigns. Hardly surprising, once you add to the complex digital measurement landscape all the different media platforms and sales channels such as …