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Online and offline attribution – building a complete picture

February 12, 2018 Liveramp Attribution Closed-Loop Measurement Measurement

Why offline is so important

Over 90% of all retail purchases are still made offline, in stores, branches, shopping centres and over the phone. Despite the digital takeover, we continue to develop high streets, build shopping centres and open new branches.

Clearly, offline remains an invaluable marketing channel.

So how much of the 90% of in-store sales, …


Five common questions on Closed-Loop Measurement… and how to answer them

February 5, 2018 Martin Wallace Attribution Closed-Loop Measurement Measurement

How do you know whether or not you’re ready for closed-loop measurement?

It can be a daunting project to consider, particularly if you’re starting from scratch. Here are five common objections that we’ve heard from marketers who want to start with closed-loop measurement, but they (or their bosses) aren’t sure they’re ready…

Is Closed-Loop Measurement right …