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Fragmentation of the online travel customer journey – how to reconnect the dots

February 6, 2019 Graham Tricker Identity Resolution Personalisation

When booking a holiday, how long do you typically spend researching your destination and what offers are available?

That long?…

There are a plethora of platforms you can use when it comes to shaping the ‘perfect’ holiday experience. This is exactly what shopping for a holiday should be – an exciting experience that takes planning, …

What’s the difference between data-driven and people-based marketing?

December 6, 2018 Martin Wallace Identity Resolution people-based marketing

These terms will ultimately shape the future of your marketing, so let’s look at how they sit together and what they mean for organisations.

What is people-based marketing?

First up, it’s important to understand that people-based and data-driven aren’t in opposition to each other. It’s possible to be data-driven without being people-based. On the other hand, …