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Do You Have The Data You Need To Succeed With Programmatic?

December 8, 2017 Martin Wallace Personalisation Segmentation Targeting

The world of programmatic advertising is changing.

As the industry is evolving, we are glimpsing better creative, upskilled workers, transformed agencies; and picturing a collaborative, thriving ecosystem between vendors and publishers. But while we are on the road to completely automated buying, perfect control and unparalleled insight – the industry as a whole is not …

Search-to-store

From Search to store – a seamless experience with People-Based Search

November 25, 2017 Martin Wallace Identity Resolution Search Targeting

The seamless customer experience is no longer an aspiration for brands, it is a commercial imperative.

There is enough research to indicate a strong preference among buyers, shoppers, people, for a personalised shopping experience. Whether they are browsing on your app, checking out on your online shop or rifling through the dresses in your flagship …

programmatic advertising

Programmatic Advertising Considerations: What Do Marketers Need To Know?

November 24, 2017 Martin Wallace Personalisation Segmentation Targeting

The overall advantages of using machines to make purchasing decisions on advertising impressions are undeniable. In fact, over the last few years, programmatic advertising has evolved to become the preeminent way brands/ their agencies buy display.

And, as we see programmatic achieving positive results just as well for brand marketing as for direct response – …

People-Based Search Tactics All Marketers Need To Know

September 15, 2017 Martin Wallace Personalisation Search Segmentation Targeting

Understanding People-Based Search

Connecting people-based marketing with search marketing, people-based search takes data-driven targeting to a new level.

By combining what you know about your customer and prospect segments, with what search engines know about their intent; people-based search means it’s possible to reach people in more specific ways than ever before.

So how can you use …

Why People Based Search Is Marketing’s Most Exciting New Discipline

September 7, 2017 Martin Wallace Personalisation Search Segmentation Targeting

Why People-Based Search?

People-based search is transforming the way marketers target and engage with customers and prospects.

Of course, many marketers have been using some form of search marketing (to act on prospect’s intent to buy), and people-based marketing (to target and reach real people with the most relevant, messaging) for a while.

But previously, though both …

What You Need To Know About People-Based Search

What You Need To Know About People-Based Search

August 23, 2017 Martin Wallace Personalisation Search Segmentation Targeting

What is People-Based Search?

 

Search marketers have long dreamed of connecting people-based marketing with search marketing.

If we were to define the two:

Search marketing is about acting on your prospects’ intent to buy. You’re targeting the precise moment when someone wants your brand or products.
People-based marketing is about marketing to the person behind the …