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programmatic advertising

Programmatic Advertising Considerations: What Do Marketers Need To Know?

November 24, 2017 Liveramp Personalisation, Segmentation, Targeting

The overall advantages of using machines to make purchasing decisions on advertising impressions are undeniable. In fact, over the last few years, programmatic advertising has evolved to become the preeminent way brands/ their agencies buy display.

And, as we see programmatic achieving positive results just as well for brand marketing as for direct response – …

7 Ways To Use People-Based Search

September 21, 2017 Liveramp Personalisation, Search, Segmentation

Combining search marketing with people-based marketing, people-based search combines what you know about your customer and prospect segments with what search engines know about their intent.

But while many search marketers have started to use some form of CRM matching in their search engine marketing, they may not have come close to realising the full …

People-Based Search Tactics All Marketers Need To Know

September 15, 2017 Liveramp Personalisation, Search, Segmentation, Targeting

Understanding People-Based Search

Connecting people-based marketing with search marketing, people-based search takes data-driven targeting to a new level.

By combining what you know about your customer and prospect segments, with what search engines know about their intent; people-based search means it’s possible to reach people in more specific ways than ever before.

So how can you use …

Why People Based Search Is Marketing’s Most Exciting New Discipline

September 7, 2017 Liveramp Personalisation, Search, Segmentation, Targeting

Why People-Based Search?

People-based search is transforming the way marketers target and engage with customers and prospects.

Of course, many marketers have been using some form of search marketing (to act on prospect’s intent to buy), and people-based marketing (to target and reach real people with the most relevant, messaging) for a while.

But previously, though both …

What You Need To Know About People-Based Search

What You Need To Know About People-Based Search

August 23, 2017 Liveramp Personalisation, Search, Segmentation, Targeting

What is People-Based Search?

 

Search marketers have long dreamed of connecting people-based marketing with search marketing.

If we were to define the two:

Search marketing is about acting on your prospects’ intent to buy. You’re targeting the precise moment when someone wants your brand or products.
People-based marketing is about marketing to the person behind the …