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Data is the foundation of all enterprise analytics strategies, but hygiene issues can make it hard to access and join.
LiveRamp’s data analytics capabilities allow you to combine data sets across disconnected IDs and automate the data cleansing processes.
It may be an urban myth that data analysts spend 80% of their time on data cleansing, but ensuring the integrity of the information you’re using is absolutely imperative to the accuracy of the data models you build. To combine data from different systems, you can offload the unglamorous but essential data hygiene work to LiveRamp.Identity Graph
Permissioned, first-party name/postal/email data also needs to translate to the open web. LiveRamp’s data analytics suite is built on the world’s largest open identity graph with around 45 million identified UK individuals across a wide range of identifiers. We have designed and built a truly open and deterministic identity offering that can resolve IDs at the enterprise level.Identity Graph
Your partners are our partners. We work with the largest network of brands, agencies, technology providers, publishers, and data providers. Regardless of the use case, you can be confident that the data can reach as many partners, channels, devices, and databases that you need.Omnichannel Ecosystem
We believe consumers should be informed and have meaningful controls over how their data is used across every touchpoint, consistently. Our IdentityLink identifier allows you to analyse offline and digital data together in a privacy-conscious way, ensuring you get the complete information you need to build an informed opinion, while also ensuring your customer data is secure.
Without LiveRamp we would have to start from scratch. We wouldn’t have a measurement process that is nimble and agile and works end-to-end, from the trailer drop to the opening of the movie.
Contact us to learn more about our product suites.