Data Onboarding

Better measurement. Better targeting. Bigger impact.

Data Onboarding

What is data onboarding?

Put simply, data onboarding is the process of connecting your customer data to your digital marketing applications and media platforms.

Data onboarding helps you to leverage your first-party data assets and deliver people-based marketing: Increase return on ad spend, conversion rates and sales through smarter use of your preferred marketing platforms.

What can data onboarding do for you?

  • Targeting


    Onboard customer data into any DMP or media platform to reach audience segments based on known attributes, such as past purchase history. Increase efficiency and impact through CRM retargeting, look-alike modelling, ad suppression and more.

  • Measurement


    Analyse the impact of your digital marketing campaigns on offline sales – including in-store and phone sales. Gain deeper insight into online sales by analysing purchases that span multiple devices.

  • Personalization


    Onboard your customer data into any content application and deliver highly relevant messages across your digital campaigns. The right message to the right person at the right time.

How does data onboarding work?

We help hundreds of brands connect their customer data to more than 100 digital marketing applications and media platforms. Here’s how our process works and what sets us apart.

  • Secure Upload

    Secure Upload

    You can use our self-service Connect Platform to securely import your customer data files in virtually any format, or you can upload data files via SFTP.

    LiveRamp onboards billions of records each month. Our service was built for scale and easily handles large files with hundreds of millions of rows.

    Learn about Connect
  • Pseudonymisation


    We de-identify your customer data files, remove all personally identifiable information (PII) and keep your data separate from other clients. Our process connects your customer data to your digital marketing applications in a privacy-compliant manner.

    We employ a dedicated team of privacy experts and actively work with major self-regulatory privacy organisations, including the NAI, IAB and DMA.

    Learn more about privacy
  • Data Matching

    Data Matching

    After your data has been de-identified, we match your customer records to online devices and digital IDs. We can match your pseudonymised data to browser cookies, mobile device IDs, set top boxes, social network accounts and more.

    To deliver the highest levels of accuracy, our service is based on one-to-one exact matching. Match rates typically fall between 30 and 55 percent. Find out how much data we can match for you.

    Talk to us about match rates
  • Distribution


    Once we match your data records, we activate your data for use by delivering data segments to your choice of marketing applications and media platforms.

    With more than 300 partners, we offer the broadest set of integrations in the market, giving you the flexibility to build your own marketing stack with your preferred technologies. New integrations can be added on request.

    Discover our Partners