Danone Increases Addressable Reach by 34% and E-Commerce Sales by 17%

Danone, a global leader in food and beverages, needed to strengthen its consumer intelligence to sharpen its media strategy and boost ROI. By working with LiveRamp and Numberly, the brand was able to:

  • Understand the impact of digital advertising on audience segments and their path to purchase at one large retailer
  • Optimise omnichannel activations based on transactional data provided by that retailer