E-Book Identity

Demystifying Match Rates: Getting to What Really Matters

Demystifying Match Rates: Getting to What Really Matters

Learn how to optimise your reach and drive predictable campaign ROI

More tools and more data mean more potential audience insights – and more ways to reach and engage your most valuable customers. But today’s shifting digital landscape also means navigating more complexity.

Increased privacy regulations, signal loss from third-party cookie deprecation, and decreased availability of mobile ad identifiers and identifiers for advertisers all make it harder to connect your customer data.

Ultimately, to maximise your marketing impact, you need to resolve, activate, and measure your data across myriad partners and platforms. Match rates are one strong indicator of how effectively you’re connecting your data across your ecosystem and reaching your customers.

Download the new “Demystifying Match Rates: Getting to What Really Matters” eBook now to:

  • Get practical tips on how to drive efficient ad spend
  • Uncover key metrics to consider beyond match rates
  • Learn the 7 questions to ask when evaluating a match rate partner