Identity is foundational for lookalike modelling
Identity is critical in developing reliable lookalike models because the attributes used for algorithms need to be accurately matched to audiences. With LiveRamp, seed and modelled audiences are matched deterministically to LiveRamp’s people-based ID, providing a strong foundation for more precise targeting.
Have full control of your modelled audiences
Access self-service controls that facilitate easy optimisation of modelled lookalike audiences for your unique campaign reach or engagement goals. Whether your optimising for precision to ensure more accurate personalisation, or reach to acquire more customers, you have all the controls you need at your fingertips.
Build modelled audiences that align with your needs
Many aspects of our lookalike modelling solution is customisable. With IdentityLink, both online and offline data can be ingested and modelled out to different channel types for activation or to comply with privacy requirements. Furthermore, you can leverage LiveRamp’s standard offline reference data set, license data from the LiveRamp Data Marketplace, or bring your own data (BYOD!).