Attribute customer touchpoints at the individual level
Did one person see my ad multiple times or did many people see it once? This is an impossible question to answer without identifying customers accurately. LiveRamp switches your view from cookie- and device-based data to people-based, allowing you to better understand how a consumer interacts with various touchpoints and how your media works together across devices.
Fill in the Gaps
Connect to more data sources
Achieve greater accuracy and certainty over your multi-touch attribution model with additional data sources. Through LiveRamp’s data marketplace, you can source additional high-quality, privacy-compliant datasets to gain the most complete and consolidated view of every customer’s journey.
Get the Full Picture
Visualise your most valuable customer journeys
With online and offline data sources resolved to a unique consumer, you can more accurately allocate credit to the messages, offers, campaigns, and channels that drive the highest conversions. Use these insights to optimise multimedia media spend in-flight and drive more valuable outcomes.