Measurement: Single-Platform Conversion Attribution

Connect Exposures to Conversions

What role do your digital marketing partners play in offline sales? With LiveRamp, you can bridge this gap with a multi-attribution approach to prove campaign ROI. Using a deterministic, people-based approach, we connect your CRM and transaction data back to consumers in a privacy-safe way, whether you are using ad-supported social media publishers, video platforms, data providers or DSPs.

Measure True ROI

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Bring together offline transaction data and online impressions

Online conversions alone do not necessarily tell the full story of an ad campaign’s effectiveness. Using LiveRamp, you can connect the dots between your digital media and offline purchases, allowing you to accurately measure campaign ROI.

 

Optimise Marketing

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Map results to winning communications

What works well in driving online sales may not have the same effect in-store. By understanding which unique messages resonate with online shoppers versus in-store buyers, you can optimise your media strategy for both audiences on channels such as Facebook and Yelp—and countless others—to achieve revenue goals.

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