Data Governance Unlocks the Value of Data Partnerships
LiveRamp’s Data Partnerships Environment is a neutral environment that leverages IdentityLink to match and permission data to enable mutually beneficial collaboration without sharing raw data. Strict data control capabilities within the environment allows you to dictate exactly what each of your partners can do with your data, so you can permission data confidently.
Leverage overlap analysis to inform your partnership goals
You may not know what opportunities you have with a partner, let Overlap Analysis guide you. Perform overlap analysis to reveal high or low overlaps to evaluate partnership viability and inform use cases. A high overlap can be a good indication for co-marketing and a low overlap can be a good indication of customer acquisition.
Build & Activate
Build blended audiences with your partner for activation
Work with your partner to create bespoke segments for more precise targeting to meet your mutual campaign goals. You can leverage advanced segmentation to create different combinations of data segments, and then deliver the segments to LiveRamp’s 600+ partner destinations for better targeting, personalisation, and suppression.