Onboarding: DMPs

Supercharge Your DMP with First-Party Data

Your DMP is a major asset. With our focus on accuracy and deterministic reach, LiveRamp helps DMPs go beyond basic list activation by enabling them to ingest matched offline, first-party data with email, name, and postal. By sending and activating data through LiveRamp and the Data Store, you can get people-based, resolved identity into your DMP for execution across LiveRamp’s extensive partnerships.

Boost Reach

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Benefit from our network effects

Imagine an intricate railway network with countless trains, stations, and tracks. This image represents the omnichannel ecosystem we power, an immense network of brands, agencies, technology providers, publishers, and data providers that we work with. Boost your DMP’s reach by leveraging our 500+ partner integrations.

Eliminate Dropoff

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Go beyond your DMP’s IDs

When DMPs are modelling audiences based on their internal ID, they don’t have a full picture of your audience across the digital ecosystem. With LiveRamp, your DMP can implement analysis and modelling use cases based on your full offline audience with greater legitimacy.

Identity Untethered

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There’s no reason to limit your people-based data to your DMP. Identity can flow through your entire martech stack to power any number of people-based use cases to optimise your campaigns, more accurately measure ROAS, and more.

Have questions, or want to discuss how to get started?