Reinvent engagement models
ATS enables publishers and their users to participate in the Trusted Ecosystem by enabling a two-way value exchange. Publishers who successfully innovate by creating valuable experiences or content receive their users’ trust in return. This is accomplished through individuals authenticating themselves while also maintaining control over the use of their data.
Earn more from your advertising
As third-party cookies become inaccessible, your ability to identify visitors and deliver relevant experiences becomes more difficult. ATS provides authenticated identity on browser traffic to expand addressability on previously unidentifiable audiences. We’ve partnered with leading exchanges to enable this solution through Prebid.js and header bidding solutions.
Monetise Cookieless Inventory
Increase your eCPMs
Site monetisation is increasingly challenging to maintain in the face of third-party cookie elimination. ATS can help you recognise known users on site in real time to enable data-informed targeting and increase the value of your inventory. By doing so, you’ll be able to unlock new revenue streams with enhanced direct, PMP, and open-marketplace targeting on identity-enriched ad inventory.