Identity Resolution: Authenticated Traffic Solution (ATS)

Maximise Programmatic Ad Revenue

With the deprecation of third-party cookies as an identifier for inventory across paid channels, it is increasingly difficult for publishers to maximise programmatic ad revenue. With the Authenticated Traffic Solution (ATS), you can recognise known users to enable data-driven targeting and increase the value of your inventory.

Establish Trust

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Reinvent engagement models
ATS enables publishers and their users to participate in the Trusted Ecosystem by enabling a two-way value exchange. Publishers who successfully innovate by creating valuable experiences or content receive their users’ trust in return. This is accomplished through individuals authenticating themselves while also maintaining control over the use of their data.

Maximise Addressability

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Earn more from your advertising
As third-party cookies become inaccessible, your ability to identify visitors and deliver relevant experiences becomes more difficult. ATS provides authenticated identity on browser traffic to expand addressability on previously unidentifiable audiences. We’ve partnered with leading exchanges to enable this solution through Prebid.js and header bidding solutions.

Monetise Cookieless Inventory

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Increase your eCPMs
Site monetisation is increasingly challenging to maintain in the face of third-party cookie elimination. ATS can help you recognise known users on site in real time to enable data-informed targeting and increase the value of your inventory. By doing so, you’ll be able to unlock new revenue streams with enhanced direct, PMP, and open-marketplace targeting on identity-enriched ad inventory.

Latest Resources


Connections Without Cookies Is the Future of the Open Web


LiveRamp’s publisher solutions deliver consumer privacy, enable publisher monetisation and free content for readers


LiveRamp and MediaMath Partner to Help Solve Marketing’s Identity Crisis

Identity Resolution

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