Identity Resolution: Website Personalisation
Website personalisation is one of the most effective ways to optimise customer experiences and drive conversions.
Leverage your CRM data with LiveRamp’s identity service and extensive partnerships to group relevant products or content and deliver personalised web experiences at scale – all in a privacy-safe way.
Minor changes add up to major results
Successful campaigns need a website that converts. Incremental tweaks through content, positioning, and layout can all help to improve conversion rates. By incorporating audience segmentation using your offline CRM data, you can personalise web experiences and test at scale, fuelling meaningful business results.
I think LiveRamp is in a great place because they’re addressing critical points along this landscape. They understand personalization, the need to tie identities together across devices, and the need to expand upon your audiences.
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