Accurately measure ROI and create better customer experiences
By accurately resolving your online and offline data to a single identifier across channels and devices, you can measure your campaign’s true impact on a people-based level.
People-based measurement allows every consumer touchpoint with a brand to be tied back to an actual individual, so you can analyse campaign performance across channels and gain deeper insight into the path to purchase.Data Analytics Suite
LiveRamp replaces identifiers in disparate data files (typically ad exposure and customer events like transactions) with an IdentityLink—a persistent, privacy-safe ID.
Once your data is resolved to an IdentityLink, you can measure reach and frequency, sales lift, closed-loop offline to online conversion, and cross-channel attribution – either in-house or with your measurement platform.
Get in touch and our experts can guide you on the next steps.