Privacy Manager

Preference & Consent Management

LiveRamp Privacy Manager is a privacy preference and consent management solution for all third-party identifiers, such as cookies and tags, on your websites and apps. It enables your business to comply with the ePrivacy Directive, GDPR, CCPA, and other data protection and privacy laws and regulations by capturing consumer preferences and maintaining proof of compliance.

CCPA and GDPR Compliance


Privacy Manager scales up to meet your needs

Scale up to handle variable traffic and manage all third-party tags on your website and app with LiveRamp Privacy Manager. For GDPR and the ePrivacy Directive, our solution works seamlessly with the IAB Transparency and Consent Framework, and handles all other vendors through the Custom Vendor List.


Link consent across your assets

Do you have multiple websites and apps which require consent for the same vendors? LiveRamp Privacy Manager supports group consent, sharing consent across your online assets for the best user experience.


Complete history and audit trail

Being compliant doesn’t matter if you can’t prove it. LiveRamp Privacy Manager enables you to demonstrate compliance—as required by GDPR—with a user-friendly audit log. Use our self-service interface to easily query audit logs for consumer privacy and consent preferences filtered by date and/or site and app to establish proof of compliance.


Deploy without distracting from your content

LiveRamp Privacy Manager allows for a wide variety of implementation methods to best suit your company’s needs. Implement as a banner at the top, bottom, centre, or any corner of the page. Take full control over the look and feel of the platform. Customise colours and logo, or build your own front-end UI and plug into our libraries.

Privacy Manager For GDPR and CCPA


A consent management platform (CMP) that enables GDPR compliance, supporting the IAB Transparency & Consent Framework

  • Full history and audit trail hosted by LiveRamp or by you
  • Predefined text and CMP design
  • Customisable CMP position (top/bottom/centre/corner)
  • Consent string passed to third parties
  • Web and native app support
  • Cross-domain support
  • Support for headless implementation
  • Custom CMP templates
  • Customisable look and feel
  • Custom language support
  • Option to remove Reject All button
  • Option to remove LiveRamp branding
  • Option to disable CMP toggle
  • Optional close button (x)
  • Account management


A privacy preference management platform that enables compliance with CCPA Full history and audit trail hosted by LiveRamp or by you

  • Full history and audit trail hosted by LiveRamp
  • Predefined text and design
  • Customisable position (top/bottom/centre/corner)
  • Web support
  • Support for headless implementation
  • Customisable templates
  • California-only geotargeting
  • Customisable look and feel
  • Custom language support
  • Account management

Implement LiveRamp Privacy Manager in three simple steps

Step 1: Customise
Select from a default template or customise the look and feel in the Privacy Manager platform. Choose your vendors and purposes that will appear in the platform.

Step 2: Implement
Implement the scripts generated in LiveRamp Privacy Manager across your online assets. You can also easily configure the script for regional compliant needs.

Step 3: Go Live
Start collecting consumer preferences in a compliant manner and enjoy the benefits that come with it, including peace of mind and actionable data sets.

Schedule a demo to see our product in action