Security and Privacy
As part of our data ethics programme, we check that data is collected with appropriate permissions and protected with the right controls, and that every use of that data is evaluated. We do this through Privacy by Design—our principle of ensuring that all products are designed and built with data protection in mind.
LiveRamp removes directly identifiable personal information and replaces it with pseudonymised record keys during our matching process. This means you can use data with confidence knowing that LiveRamp still treats the pseudonymised data as personal data.
LiveRamp operates within a Safe Haven® environment and automatically applies the data protection requirements – memory translation, data centre controls, and hands-off processing–for each supported use case and workflow.
LiveRamp’s data ethics programme is comprehensive and includes adherence to industry and self-regulatory standards of data collection, use, and protection. We are also members of self-regulatory organisations, the EDAA and the IAB.
To meet consumers’ needs for control over their data, we offer a direct way to opt-out of our services and the EDAA’s YourOnlineChoices choice mechanisms. Additionally, we require that our match partners and offline data partners provide individuals with information about their data collection and sharing practices and an effective means to opt-out of data distribution.
LiveRamp policies are supported by an in-house data ethics and security team that performs frequent privacy impact assessments on our clients, partners and vendors. We also require every employee to undergo annual privacy and security training.
Reach out and let us know.