Adobe® Audience Manager is a data-management platform that consolidates audience information from all available sources. It identifies, quantifies, and optimizes high-value target audiences, which can then be offered to advertisers via an integrated, secure, privacy-friendly management system that works across all advertising distribution platforms.
Together, LiveRamp and Adobe enable exceptional customer experiences by merging offline and online data and enhancing data management. With LiveRamp’s IdentityLink Device Graph enabled in Adobe Audience Manager, advertisers can increase efficiency by deterministically resolving all devices from any data source to a person for more accurate segmentation.
iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.
iWe offer three distinct certification levels for partners that meet the criteria for each category specific program. Integrate, Select, and Elite levels are awarded based on the impact the partner has demonstrated with our existing customers.
iOur certification program is designed to showcase valued partners across our ecosystem and help marketers discover which platforms will be a good fit for their unique business and marketing objectives. To learn more, visit our blog: https://liveramp.com/blog/partner-certification-program/
Press Release – LiveRamp to Power People-based TV Campaigns for Adobe with IdentityLink
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