Bing powers the search market across Bing Networks, Microsoft Search, Yahoo! Search and AOL Search, and its integration with LiveRamp IdentityLink enables marketers to extend their people-based search marketing initiatives. More specifically, the IdentityLink integration with Bing Custom Audiences empowers the targeting of search ads at the individual level, enabling marketers to activate existing CRM segments. For measurement, Bing Ads paired with IdentityLink empowers advertisers to uncover the true ROI of their Bing campaigns by tying online activities to offline sales and other conversions.
iWe offer a range of distribution and destination capabilities to enable activation, measurement, insights, and reporting. These partner categories have been assigned to a certification program, which are audited on a bi-annual basis.
iWe offer three distinct certification levels for partners that meet the criteria for each category specific program. Integrate, Select, and Elite levels are awarded based on the impact the partner has demonstrated with our existing customers.
iOur certification program is designed to showcase valued partners across our ecosystem and help marketers discover which platforms will be a good fit for their unique business and marketing objectives. To learn more, visit our blog: https://liveramp.com/blog/partner-certification-program/
LiveRamp powers Bing Custom Audiences to expand People‑Based Search
LiveRamp Brings People-Based Search to Bing Custom Audiences with IdentityLink™