Our partnership with

Facteus

For marketers and advertisers looking to better understand, identify and target consumers, Facteus offers U.S. Consumer Payments – Audiences, a rich taxonomy of consumer segments built from the spending behavior of millions of consumers within the largest panel of active payment cards in the industry. Together, Facteus and LiveRamp bring marketers quick and easy access to the spending behaviors of hundreds of segments that are not available, or under-represented in other data sets (i.e. younger generations, lower incomes, and multi-cultural), as well as rich measurement tools to ensure campaign optimization and effectiveness.

Categories

Data Provider

Region Served

US