Our partnership with
Knorex is a technology company that provides programmatic advertising products and solutions to enable advertising buyers to advertise more efficiently online. With its cross-channel marketing cloud platform that integrates with LiveRamp solutions, Knorex XPO enables ad buyers to self-serve and advertise real-time across the globe regardless of the media channels (social, search, OTT/CTV, video, web/mobile etc.), ad formats (display, native, search, social, video etc.) and devices (desktop, laptop, smartphones and tablets) to a deliver holistic, personalized marketing experience to target audience powered by machine learning/AI across the key advertising channels across different devices and ad formats.
Through LiveRamp’s identifier, XPO lets advertisers to resolve the different identifiers found across different devices, marketing platforms, all in a privacy-compliant manner, while still providing a unified, omnichannel view of their customers. By onboarding using LiveRamp, our integrated solution lets advertisers to identify deeper aspects about their customers via their CRM and first-party data to further form a more complete and accurate picture. With this integrated view and by further integrating with LiveRamp data partners, our XPO advertisers now get to access ethically sourced global data to achieve better audience intelligence and improve their campaign performance through a strong underlying identity graph.