Personalisation

Market to people, not cookies

Personalisation

Personalise at every touchpoint: Recognise your customers and best prospects across channels with an omnichannel, privacy-safe link to identity.

There’s no “one size fits all” marketing campaign that impacts all customers equally – everyone responds differently to different types of messaging.

The only way to reach customers one-to-one is with a campaign informed by person-level data.

Site optimisation

Deliver tailor-made content to each website visitor

  • The problem

    Only a fraction of site visitors log in. Without any form of identity, it’s hard to display the content that’s most relevant to them.

     

     

  • The solution

    Deliver highly relevant content the moment viewers visit the landing page, with no login required. LiveRamp resolves customer segment data to devices and digital IDs. You can then onboard to your personalisation platform and provide one-to-one experiences – all without compromising user privacy.

  • Display

    Optimise without requiring a login

    Know the appropriate message to deliver to visitors, using de-identified segment data.

  • Ecommerce

    Deliver the best experience

    Turn visitors into buyers by presenting relevant content and offers dynamically.

  • Data Syncing

    Unlock your competitive advantage

    Drive higher loyalty and brand affinity by giving users exactly what they want without requiring excess effort.

Dynamic site optimisation

Customise ads for each consumer

  • The problem

    When customer data isn’t there to inform marketing decisions, marketers might as well be blindfolded. Insufficient access to customer data impairs the ability to serve dynamic personalised ad creative for each consumer.

     

  • The solution

    Improve reach and deliver content users want to click on. Integrate CRM, sales, and third-party data into personalised digital marketing efforts, then onboard to an optimisation partner to serve dynamic ads across every marketing channel.

  • Recognized User

    Engage one-to-one

    Deliver the best combination of personalised marketing content, images, and calls to action that appeal to each consumer.

  • Ad Suppression

    Make digital ads count

    Use CRM data and purchase history to present customers with relevant product offers and drive higher conversions.

  • General Template 1 copy 3

    Unlock your competitive advantage

    Drive higher loyalty and brand affinity with consistent personalised marketing messages across channels.

More People-Based Marketing with LiveRamp