Targeting

Target real people, anywhere.

Targeting

Know who you’re targeting, wherever you’re targeting them, with an omnichannel, privacy-safe link to identity.

Marketing campaigns fall short when media planners and buyers can’t reach the right prospects in their media platforms. This results in a lot of money and effort wasted.

LiveRamp ties data, devices, and cookies back to real people—across every channel and platform. It’s the only way to deliver the deterministic precision you or your clients need, without compromising on reach.

CRM Retargeting

Connect known data from first-party platforms – like CRM or point-of-sale systems – to anonymous IDs.

  • The problem

    Online campaigns aren’t as effective as they could be when data from CRM, email, point-of-sale systems, and other offline channels are siloed from digital marketing efforts. These data silos make it impossible to deploy targeted advertising campaigns that also maintain customer privacy.

     

  • The solution

    Marketers upload known data from first-, second-, and third-party data sources, resolve it to an omnichannel privacy-safe link, then onboard to one of 300+ LiveRamp partners to deploy targeted ads to known customers. When you have a privacy-safe way to match consumer data to online devices and digital IDs, you can launch smarter, online targeted advertising campaigns.

  • Online Purchase

    Spot cross-sell and upsell opportunities

    Customer purchase history resolved to an omnichannel ID makes it easier for marketers to offer consumers exactly what they’re looking for everywhere.

  • link copy

    Define smarter audience segments

    Resolve first-, second-, and third-party data with online behavioural data, to add an extra dimension to segmentation.

  • Online to Offline

    Run cross-channel campaigns

    Identity resolution to an omnichannel ID is the first step to delivering a seamless experience for the same person across multiple channels and devices.

People-Based Search

What if you could further improve the interaction with your customers and prospects by changing ads, messaging, or bidding strategy based on an understanding of ‘who’ is searching?

  • The problem

    Search marketing has historically benefited from context and intent. You know your ads are relevant because you know what the searcher is looking for and when they’re looking for it. But without a people-based approach to search, that’s where the context ends.

     

  • The solution

    Combine the lower funnel intent and context of Search with the audience targeting precision of display & social with a people-based search strategy. LiveRamp customers benefit from centralising identity resolution across channels, and if you’re a Google Customer Match customer, you’ll increase the match rate of your list up to 30% with LiveRamp’s Data Append features.

  • Data Monetization

    Improve CTR and sales lift

    Lift click-through rates (CTR) from 2-3% to 5-7%, and return on ad spend (ROAS) by almost 70%

  • Closed Loop Measurement

    Deploy efficiently across channels

    Centralising search and display segments on a single platform allows for optimisation and cross-channel messaging

  • Data Services Ecosystem

    Run smarter campaigns

    Optimise bids to better reach customers with high predicted lifetime value (LTV) or the highest likelihood to convert.

Cross-channel marketing

Reach the same consumers across channels and devices

  • The problem

    Consumers aren’t getting a consistent message from marketing campaigns deployed across different channels and devices, contributing to poor engagement and low conversions.

     

  • The solution

    Consumers want to have smooth, seamless interactions with the companies they interact with, no matter the channel or device. With a privacy-safe way to match people-based data to online devices and digital IDs, it’s easy to launch smarter, online targeted advertising campaigns.

  • Methodology

    Increase conversion and lift

    Improve campaign performance with consistent messages and offers throughout the customer journey.

  • Distribute

    Simplify cross-channel execution

    Upload data to a single platform for identity resolution, then onboard it to multiple technology platforms or publishers with ease.

  • Publisher Data

    Reach customers beyond their devices

    Today’s consumers are each using multiple devices. Understanding how effective a marketing campaign is across these different touchpoints requires a way to resolve behaviour back to the consumer in a deterministic way.

Audience suppression

Optimise ad spend and create smart, personalised experiences

  • The problem

    New and loyal customers don’t want to be treated like prospects and see a discount meant for first-time buyers. Suppressing audience-specific content accurately requires an omnichannel understanding of the consumer.

     

  • The solution

    Consumers want ads that are relevant to them. Resolve online IDs back to the consumer and tell preferred targeting platforms or publishers not to show that discount meant to convert new customers. The result? An improved quality of ad spend and a better customer experience.

  • Publisher(Data)

    Reduce waste, save money

    Consumers won’t ignore messages if they’re relevant.

  • 2nd Party Data

    Deliver great customer service

    Identity Resolution ensures new and current customers always receive the best brand experiences.

  • link copy

    Build brand equity

    Maintain the highest possible standards with a polished and well‑planned marketing strategy.

Lookalike modelling

Target prospects who act like your ideal customer

  • The problem

    Growing a marketing audience intelligently is no easy task. Without understanding identity, finding new and ideal customers is messy and inefficient.

  • The solution

    With LiveRamp, your analytics platforms can receive marketing data related to your best customers, then run look-alike modelling to generate a list of high-quality prospects.

  • Smart Reach

    Expand reach

    Make it easy to find people who fit into proven consumer segments.

  • Ad Suppression

    Maximise investments

    Avoid spending time and money on low-value prospects or segments.

  • Customer Data

    Enable smart bidding

    Match cost‑per-action (CPA) efforts with the expected value of specific customer segments.

Some of our targeting partner integrations...

  • Criteo

More People-Based Marketing with LiveRamp