What is Identity Resolution?
And Why it Matters to Do it Right.

Knowing your customers impacts the way they experience your brand. As marketers, you work hard to make sure that every brand interaction is a positive one. However, it’s harder than ever to make this happen consistently if you don’t know where your customers are, how they see you and what motivates them.

Identity resolution allows marketers to resolve disparate customer data to a single, comprehensive view of the customer that can be used across your marketing, in a secure and privacy-safe way.

What is Identity Resolution?

Identity resolution is the process of deterministically resolving hundreds of customer touch-points across offline/online channels, platforms, and devices to a unique identifier. By consolidating online profiles, mobile IDs, and customer IDs into a single, pseudonymous identifier, marketers can effectively execute people-based personalisation and measure ROI in a privacy-conscious way.

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Why Every Marketer Should Consider Identity


Customer touch-points are scattered and siloed

Marketers rely on a wide range of tools to execute their marketing campaigns. With each new platform, marketers get more data that is harder to turn into real insights. Identity resolution provides a definitive spine across your data sets, allowing you to resolve disparate, siloed data into addressable identity profiles for true people-based marketing.


A fragmented tech stack limits your reach

A fragmented tech stack makes it harder to reach your customers. Without being able to connect your data and marketing tools, you waste advertising budget and miss opportunities to deliver personalised experiences to your customers. Identity resolution makes your media spend more efficient across vendors and platforms, improving your bottom line.


Customers never sit still

People move, get married, change their tastes, and change their tech. It is impossible to maintain up-to-date profiles of your consumers based on incomplete data. Our platform accounts for this and consistently refreshes customer profiles. No matter how customers change, you can still reach them with highly personalised messages and maximise your ROI without wasting marketing spend.

Not All Identity Solutions Are Created Equal

If you’re ready to revolutionise your marketing with identity resolution, there’s one final step: choosing the right partner. You’ll want one that’s reliable, trustworthy, and privacy-compliant—and that’s exactly what you’ll get with a proven-effective partner like LiveRamp. Offering the largest deterministic identity on the open web, LiveRamp’s platform is the clear choice for marketers who want to create exceptional customer experiences with identity resolution.

Platform features:



Fast, easy onboarding of offline and online data to help you connect data points to a single identifier



Identity resolution of data across all touch-points, including various devices and other IDs so you can address real people



Integration of third-party data from trusted sources to get a complete, omnichannel view of your target audience

Best-in-class identity resolution. Contact us with your questions.

If you still have questions about what identity resolution can do for your marketing, please contact us—we can help you develop an effective approach. We’d love to hear from you.