The Opportunity for Publishers

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ATS works directly with publishers, helping them to monetise and regain control over their data sets, in turn unlocking brand new revenue streams.

All at no additional cost.

  • Get ready for when third party cookies disappear
  • Increase the value of your inventory
  • Improve addressability
  • Build a better, more open Internet

ATS can be used by Publishers that operate in the following markets: UK, Germany, Italy, Spain, France, Romania, Poland, Netherlands, Belgium.

Sign up today to maximize your revenue streams.

If you have an authentication method available on your website, you can start leveraging ATS today.

Build a Better Internet with ATS

The end of traditional third-party cookies is an opportunity to build a new trusted ecosystem. At LiveRamp, we’re committed to rebuilding a better, open internet that places privacy, transparency and people front and centre.

At the heart of every publisher is their audience. Through ATS, publishers have the opportunity to build a people-first ecosystem that puts its audience back in control of how their personal information is used. LiveRamp’s privacy-first design ensures that publishers can build trusted consumer relationships and simultaneously store ‘consent-provided’ data from their readers and viewers.

Find New Revenue Streams with ATS

LiveRamp’s Authenticated Traffic Solution (ATS) supports publishers to unlock new revenue streams. With traditional third-party cookies on their way out, publishers have the opportunity to gain more verified and authenticated first-party data. This data is valuable for marketers as they look to maximise their own ad revenue and addressable inventories, as for the first time, publishers can benefit from budgets that would have previously been spent in walled gardens.

Accurately measure any outcome

Build and maintain a more holistic view of an individual, household or account to prove ROI, increase efficiency, and drive the outcomes that matter to you.