5 Reasons to Migrate off Cookies and Device-Based IDs Today
![490x415-5-Reasons-to-Migrate-off-Cookies-and-Device-Based-IDs-Today](https://liveramp.uk/wp-content/uploads/2022/02/LR-EBK-resource-490x415-5-Reasons-to-Migrate-off-Cookies-and-Device-Based-IDs-Today@2x-r1.jpg)
Now is the moment for marketers to be forward-thinking about their advertising strategy. Start activating your first-party data using people-based identifiers across your media plan to gain the competitive advantage and business outcomes you desire most.
Check out this guide to learn:
- Why activating using people-based identifiers leads to better customer experiences, accuracy, and consistency across partners in your media plan
- How a health and fitness technology brand achieved a 2x higher return on ad spend (ROAS)
- Why benchmarking now is even more critical to prepare for the future