CTV Activation Guide for Brands

Connected TV (CTV) is exploding – Around 3/4 of UK households now have at least one CTV device, and 51% of viewers interact and engage with an ad during TV programming. With its blend of precise digital targeting and the premium impact of the home’s biggest screens, CTV is a must-have for marketer’s media plans. But making the most of CTV starts with activating your first-party data.

Download the CTV Activation Guide for Brands to:

• Explore how data activation can help you reach the right audiences and unify measurement across channels and streaming platforms
• Get a step-by-step guide to building a data activation strategy for CTV advertising success
• Discover activation strategies that brands like NBCU, Roku, Kroger, and Nielsen use to maximise CTV spend