To measure the ROI of our clients using ATS, LiveRamp commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study that measures the business benefits of implementing LiveRamp’s Authenticated Traffic Solution. 

The study covers:

  • Key challenges of organizations that did not have a cookieless identity solution in place before investing in LiveRamp ATS
  • Return on investment (ROI), net present value (NPV), and payback period when implementing LiveRamp ATS
  • An analysis of budget efficiency, cost avoidance/savings, and unquantified benefits