The Advertiser Action Plan

There have never been more ways to reach customers – and new channels continue to emerge. From CTV to social media to media networks, marketers need solutions to understand customer preferences and measure campaign success, while protecting their privacy. With 50% of the internet now cookieless, it’s important to leverage your brand’s first-party data to deliver better experiences everywhere consumers spend their time.

As cookies fade, this eBook shares basic strategies and tools you need to:

• Understand the latest changes and challenges in data-driven advertising
• Expand your marketing data strategy beyond cookies and third-party signals
• Access the customer data and insights needed to deliver an omnichannel experience for better performance and reach across every channel