Insight Report: Future-proofed marketing
Future-proofed Marketing; How Brand Reach Addressable Audiences Beyond Walled Gardens
We’ve all heard the furore around cookie depreciation, but how are brands preparing to target, deliver and measure advertising campaigns beyond restrictive walled gardens?
In this report, we delve deeper into;
- Privacy, Personalisation and Performance in a Post-Cookie World
- Future-proofing Addressability with First-Party Data
- Data-led Decision Making and People-Based Marketing
- How Partnership Make People-Based Marketing Possible
Read more insights from 250 brand-marketers, and special interviews with experts from Boots, Boden, dunnhumby, Dentsu IAB, Matterkind, Mediacom, tail.com, and Spark Foundry.
Download now
