E-Book Marketing

Clean Room Primer: A Practical Guide for Marketers

Everything you need to know about data clean rooms

Data clean rooms offer a privacy-compliant way for marketers to collaborate and achieve better business outcomes.
Not sure where to get started? We’ve packed our eBook full of practical tips to help you achieve better business outcomes. Give it a read if you want to:
  • Access more (and better) data to boost your marketing and maximise ROAS
  • Build better audiences via richer audience insights
  • Partner with anyone in a safe, permission-based environment — and take your brand to the next level

You’ll also come away with a 360° understanding of:

  • Data management principles
  • How a data clean room works
  • Common terms and definitions
  • How marketers, publishers, retailers, and agencies can use clean rooms
  • A clean room road map for success