Report: Why Collaboration is Key to Retail Media's Future
Retail media has exploded onto the marketing landscape in the last couple of years, with eMarketer declaring 2022 ‘the year of retail media’. But even if retail media is already the largest advertising medium (WARC Dec ’22), is it growing in the right way to set itself up for success.
In this report, retail media experts from Boots, P&G, IAB, SMG and LiveRamp have a candid viewpoint what’s working, what needs focus and how collaboration is centre to the future success of retail media.
A must read for any retailer, brand or agency interested in retail media, no matter where you are on your journey.