E-Book Data Collaboration Marketing

The Marketer’s Guide to Business Transformation through Data Collaboration

LiveRamp_The Marketer’s Guide to Business Transformation through Data Collaboration

Learn how to own your data collaboration strategy

Now more than ever, marketers are being asked to do more with less. A lack of access to data prevents marketers from answering key questions about business results—that’s where data collaboration comes in. Forward-thinking organisations that plan for a data-tight, privacy-focused future now will be poised to maximise returns on their current investments.

In this e-book, global leaders in data collaboration share tips for marketers to:

  • Align their technology strategy to their business strategy
  • Unify internal data silos to discover new insights
  • Collaborate with key media partners to better understand audience behaviour and boost ROI
  • Build a retail media network to provide better intelligence and unlock a new revenue stream

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“Data collaboration will continue to offer a new, innovative way of responding to a shifting landscape. It’s the only way forward.
David Gilmore, Senior Director, Product Strategy & Excellence, LiveRamp