Marketing in the First Party
Data is at the heart of the adtech world – but that world is changing. Third party cookies are becoming obsolete, consumers are growing more concerned about their privacy, as regulators continue to tighten data protection legislation. And more walled gardens are appearing – with large companies controlling more of the online world and the data that flows from it.
In this report, we hear from leading industry voices on these topics and explore potential strategies that can help brands and publishers adapt to the changing situation, and to identify and capitalise on the new opportunities that are arising.
Plus the results from our recently commissioned YouGov research, revealing the views and sentiments of 500 senior marketing executives on the biggest issues facing the industry.