The Personalisation Playbook

40% more revenue* – that’s what’s on the table when brands get personalisation right.

Today’s consumers move fast across devices, platforms, and channels, giving marketers endless chances to deliver tailored, high-impact experiences at just the right moment. With 71% of consumers expecting personalised experiences, the bar for relevance has never been higher.

But between fragmented data, disappearing signals, and rising privacy expectations, real personalisation can feel out of reach – or worse, miss the mark entirely.

This actionable playbook helps you cut through the complexity and unlock personalisation that performs, with:

• The 5 essential building blocks for getting personalization right
• 13 proven strategies to personalize smarter, faster, and more effectively
• How Delta Airlines delivers curated, contextual travel experiences to millions of customers

*McKinsey & Company Next in Personalization Report