The Total Economic Impact™ of the LiveRamp Data Collaboration Platform

Today’s marketers must drive performance.

With increasing privacy regulations and data fragmentation, enhancing media spend and measuring performance is challenging. Technologies like data clean rooms empower marketers to optimise media spend, measure campaign performance, and generate a greater return on ad spend (ROAS) while respecting consumer privacy.

LiveRamp commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the return on investment (ROI) companies may realise with the LiveRamp Data Collaboration Platform.

Over a three-year period, the study found that a composite organisation representative of interviewed customers achieved the following with the LiveRamp Data Collaboration Platform:

• A 313% ROI and $9.6 million in business benefits over three years, with a payback period of less than six months.
• Over $26 million in incremental revenue by optimising their media measurement.
• 15% efficiency gain in paid media budget spend, worth $6.1 million.
• 50% time savings for team members focused on media activation activities.

“We’ve positioned [LiveRamp] as a non-negotiable piece of our adtech infrastructure. When we went into the business case last year for a contract renewal, it wasn’t a question of whether we should invest. We have to invest, or we simply can’t use data in a compliant way…” – Head of Media Transformation, Financial Services