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Traditional digital signals are fading, and with signal loss comes increased complexity in connecting your data across the marketing ecosystem. The future of addressability is being able to connect any combination of digital identifiers at scale, bridging the gap between channels, publishers, and brands across the vast ecosystem, and delivering personalised content wherever your consumers are spending time.
A core component of our Data Collaboration Platform, Live/Connectivity delivers seamless audience engagement, optimised monetisation, and compliance in one unified environment powered by RampID — the most durable, privacy-centric identifier for connecting the digital ecosystem.
With Live/Connectivity, you can reach authenticated audiences at scale and deliver personalised experiences everywhere it matters — across browsers, mobile devices, connected television (CTV), and through the entire customer journey.