Identity. Audiences. Measurement.

Yesterday’s strategies weren’t built for today’s media. Media owners and advertisers who come to the negotiating table with these three data-driven, cross-screen elements will win during the Upfronts this season and beyond.

Download this playbook to learn:

• The TV industry’s most recent trends
• The top three Upfront strategies for maximum ROI
• What’s on our checklist for TV advertising success in 2022 and beyond