Summer of Data Partnerships: How Data Collaborations are Helping Marketers
In times of economic uncertainty, consumer behaviour can be fickle and in theory more price than brand loyalty orientated. The impact on marketers priorities can be massive.
In this report from LiveRamp, we reveal what marketers are thinking about;
- Perception of marketing as a driver of growth
- Which metrics matter most
- Making the right connections for success
- Data collaboration and the rise of retail media
Including commentary from Boots, the7stars, PHD UK and Demand Tap, this report gives marketers the insights they need to consider in building a strategy to succeed.