Learn how to transform the customer experience and build brand and business value through data collaboration.

Many organisations rely on first-party data for customer and product insights, even if that data is missing key information. A recent IDC survey found that companies believe value will shift to more external data over the next 18 months. Whether this is a result of cookie deprecation or leaders realising the potential of data collaboration to unlock powerful insights and an improved customer experience, new partnerships are primed to play a critical role in business success.

Read the IDC Spotlight, “Data Collaboration Is the Future, and the Future Starts Now,” to learn how:

• Data collaboration, combining first-party with data from trusted partners, maximises business and brand value
• Data clean room technology fosters secure and privacy-preserving collaboration
• Picking the right technology and data partners is key to obtaining the best insights and results