Measurement Maturity Assessment

Question 1/6

Which online media channels do you buy and measure?

[Choose one per row]

Buy and
measure now

Buy, but don't measure now

Not applicable/
Don't buy

Digital web/Programmatic Display

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Mobile/In-app

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Broadcast/Linear TV

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Streaming/OTT (YouTube, Netflix, Disney, etc.)

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Digital Audio (Spotify, podcasts, etc.)

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Retail/Commerce (Boots, Tesco, Co-op, etc.)

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Search (Google or Bing)

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Social media (LinkedIn, Facebook, TikTok, Pinterest, etc.)

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Other online properties: [Please specify]

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